Renana Peres, Eitan Muller and Vijay Mahajan (2010), "Innovation Diffusion and New Product Growth: A Critical Review and Research Directions," International Journal of Research in Marketing, 27, pp. 91-106.
Jacob Goldenberg, Barak Libai, Eitan Muller and Stefan Stremersch (2010), "The Evolving Social Network of Marketing Scholars," Marketing Science, 29, pp. 561-567.
Stefan Stremersch, Eitan Muller and Renana Peres (2010), "Does New Product Growth Accelerate across Technology Generations?" Marketing Letters, 21, pp. 103-120.
Jacob Goldenberg, Barak Libai and Eitan Muller (2010), "The Chilling Effects of Network Externalities," International Journal of Research in Marketing, 27, pp. 4-15.
Jacob Goldenberg, Barak Libai and Eitan Muller (2010), "The Chilling Effects of Network Externalities: Perspectives and Conclusions," International Journal of Research in Marketing, 27, pp. 22-24.
Barak Libai, Eitan Muller and Renana Peres (2009), “The Role of Within-Brand and Cross-Brand Communications in Competitive Growth," Journal of Marketing, 73, pp. 19-34.
Barak Libai, Eitan Muller and Renana Peres (2009), "The Diffusion of Services," Journal of Marketing Research, 46, pp.163-175.
Oded Koenigsberg, Eitan Muller and Naufel Vilcassim (2008), "EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?" Quantitative Marketing and Economics, 6, pp. 279-297.
Jacob Goldenberg, Barak Libai, Sarit Moldovan and Eitan Muller (2007), "The NPV of Bad News," International Journal of Research in Marketing, 24, pp.186-200.
Eitan Muller and Guy Yogev (2006), "When Does the Majority Become a Majority? Empirical Analysis of the Time at which Main Market Adopters Purchase the Bulk of our Sales," Technological Forecasting and Social Change, 73, pp. 1107-1120.
Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), “Blazing Saddles: Early and Main Markets in the Product Life Cycle in Hi-Tech Industries,” The Economic Quarterly, 53, pp. 249-271.
Barak Libai, Eitan Muller and Renana Peres (2005), “The Role of Seeding in Multi-Market Entry,” International Journal of Research in Marketing, 22, pp.375-393.
Tal Garber, Jacob Goldenberg, Barak Libai and Eitan Muller (2004), "From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success," Marketing Science, 23, pp. 419-429.
Jacob Goldenberg, Barak Libai and Eitan Muller (2002), "Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales," Journal of Marketing, 66, pp.1-16.
Jacob Goldenberg, Barak Libai and Eitan Muller (2001), "Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata" Academy of Marketing Science Review, [Online] 01 (9), special issue on Emergent and Co-evolutionary Processes in Marketing.
Jacob Goldenberg, Barak Libai and Eitan Muller (2001), "Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth," Marketing Letters, 12, pp. 209-221.
R. Venkatesh, Vijay Mahajan and Eitan Muller (2000), "Dynamic Co-Marketing Alliances: When and Why Do They Succeed or Fail?" International Journal of Research in Marketing, 17, pp. 1-31.
Dipak Jain, Eitan Muller and Naufel Vilcassim (1999), "Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis," Management Science, 45, pp. 131-141.
Eitan Muller (1999), "Exclusive Vertical Agreements and Horizontal Competition in the Israeli Petrol Retail Market," The Economic Quarterly, 46, pp. 49-61.
Eitan Muller and Jonathan Shimshoni (1998), "The Amos Satellite: The Effects of the Allocation of the Satellite's Costs Among Israel's Cable TV Companies on the Profitability of Rural Coverage by the Satellite," The Economic Quarterly, 45, pp. 371-385.
Vijay Mahajan and Eitan Muller (1998), "When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?" Journal of Marketing Research, 35, pp. 488-495.
Moshe Givon, Vijay Mahajan and Eitan Muller (1997), "Assessing the Relationship between User-Based Market Share and Unit Sales-Based Market Share for Pirated Software Brands in Competitive Markets," Technological Forecasting and Social Change, 55, pp. 131-144.
Amir Heiman and Eitan Muller (1996), "Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time," Journal of Marketing Research, 33, pp. 1-11.
Vijay Mahajan and Eitan Muller (1996), "Timing, Diffusion and Substitution of Successive Generations of Technological Innovations: the IBM Mainframe Case," Technological Forecasting and Social Change, 51, pp. 109-132.
Raphael Amit and Eitan Muller (1996), ""Push" and "Pull" Entrepreneurship," Small Business and Entrepreneurship, 12, pp. 64-80.
Dipak Jain, Vijay Mahajan and Eitan Muller (1995), "An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product," Journal of Product Innovation Management, 12, pp. 124-135.
Vijay Mahajan, Eitan Muller and Frank Bass (1995), "Diffusion of New Products: Empirical Generalizations and Managerial Uses," Marketing Science, Special Issue on Empirical Generalization, 14, pp. 79-88.
Shlomo Kalish, Vijay Mahajan and Eitan Muller (1995), "Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets," International Journal of Research in Marketing, 12, pp. 105-119.
Raphael Amit, Eitan Muller and Iain Cockburn (1995), "Opportunity Cost and Entrepreneurial Activity," Journal of Business Venturing, 10, pp. 95-106.
Moshe Givon, Vijay Mahajan and Eitan Muller (1995), "Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion," Journal of Marketing, 59, pp. 29-37.
Moshe Givon and Eitan Muller (1994), "Cyclical Patterns in Brand Switching Behavior: An Issue of Pattern Recognition," European Journal of Operational Research, 76, pp. 290-297.
Vijay Mahajan and Eitan Muller (1994), "Innovation Diffusion in a Borderless Global Market: Will the 1992 Unification of the European Community Accelerate Diffusion of New Ideas, Products and Technologies?" Technological Forecasting and Social Change, 45, pp. 221-235.
Chaim Fershtman and Eitan Muller (1993), "The Benefits of Being Small: Duopolistic Competition with Market Segmentation," Review of Industrial Organization, pp. 101-111.
Raphael Amit, Lawrence Glosten and Eitan Muller (1993), "Challenges to Theory Development in Entrepreneurship Research," Journal of Management Studies, 30, pp. 815-834.
Morton Kamien, Eitan Muller and Israel Zang (1992), "Research Joint Venture and R&D Cartels," American Economic Review, 82, pp. 1293-1306.
Yoram Landskroner, Eitan Muller and Itzhak Swary (1991), "Tax Evasion and Financial Equilibrium," Journal of Economics and Business, 43, pp. 25-35.
Vijay Mahajan and Eitan Muller (1991), "Pricing and Diffusion of Primary and Contingent Products," Technological Forecasting and Social Change, 39, pp. 291-308.
Dipak Jain, Vijay Mahajan and Eitan Muller (1991), "Innovation Diffusion in the Presence of Supply Restrictions,"
Marketing Science, 10, pp. 83-90.
Raphael Amit, Lawrence Glosten and Eitan Muller (1990), "Entrepreneurial Ability, Venture Investments, and Risk Sharing," Management Science, 36, pp. 1232-1245.
Chaim Fershtman, Vijay Mahajan and Eitan Muller (1990), "Market Share Pioneering Advantage: A Theoretical Approach," Management Science, 36, pp. 900-918.
Vijay Mahajan, Eitan Muller and Frank Bass (1990), "New Product Diffusion Models in Marketing, a Review and Directions for Research," Journal of Marketing, 54, pp. 1-26.
Vijay Mahajan, Eitan Muller and Rajendra Srivastava (1990), "Determination of Adopter Categories Using Innovation Diffusion Models," Journal of Marketing Research, 27, pp. 37-50.
Eitan Muller and Yoram Peles (1990), "Optimal Dynamic Durability," Journal of Economic Dynamics and Control, 14, pp. 328-339.
Raphael Amit, Lawrence Glosten and Eitan Muller (1990), "Does Venture Capital Foster the Most Promising Entrepreneurial Firms?" California Management Review, 32, pp. 102-111.
Eitan Muller and Yoram Peles (1988), "The Dynamic Adjustment of Optimal Durability and Quality," International Journal of Industrial Organization, 6, pp. 499-507.
Chaim Fershtman and Eitan Muller (1986), "Turnpike Properties of Capital Accumulation Games," Journal of Economic Theory, 38, pp. 167-177.
Morton Kamien and Eitan Muller (1986), "Characterization of Constant Policies in Optimal Control," Journal of Optimization Theory and Applications, 48, pp. 315-324.
Vijay Mahajan and Eitan Muller (1986), "Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, 5, pp. 89-106.
Vijay Mahajan and Eitan Muller (1986), "Reflections on Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, 5, pp. 110-111.
Chaim Fershtman and Eitan Muller (1986), "Capital Investments and Price Agreements in Semicollusive Markets," Rand Journal of Economics, 17, pp. 214-226.
Vijay Mahajan, Eitan Muller and Subash Sharma (1984), "An Empirical Comparison of Awareness Forecasting Models of New Product Introduction," Marketing Science, 3, pp. 179-197.
Vijay Mahajan, Eitan Muller and Subash Sharma (1984), "Reflections on Awareness Forecasting Models of New Product Introduction," Marketing Science, 3, pp. 205-206.
Chaim Fershtman and Eitan Muller (1984), "Capital Accumulation Games of Infinite Duration," Journal of Economic Theory, 33,
pp. 322-339.
Vijay Mahajan, Eitan Muller and Roger A. Kerin (1984), "Introduction Strategy for New Products with Positive and Negative Word of Mouth," Management Science, 30, pp. 1389-1404.
Douglas Blair and Eitan Muller (1983), "Essential Aggregation Procedures and Restricted Domain of Preferences," Journal of Economic Theory, 30, pp. 34-53.
Eitan Muller (1983), "Trial/Awareness Advertising Decisions: A Control Problem with Phase Diagram with Nonstationary Boundaries," Journal of Economic Dynamics and Control, 6, pp. 333-350.
Christopher Easingwood, Vijay Mahajan and Eitan Muller (1983), "A Non-Uniform Influence Innovation Diffusion Model of New Product Acceptance," Marketing Science, 2, pp. 273-295.
Eitan Muller (1982), "Stability of Aggregation Procedures, Ultrafilters and Simple Games: A Comment," Econometrica, 50,
pp. 1335-1336.
Eitan Muller (1982), "On the Existence of an Arrow and a Bergson-Samuelson Social Welfare Function," Mathematical Social Sciences, 2, pp. 1-7.
Eitan Muller (1982), "Graphs and Anonymous Social Welfare Functions," International Economic Review, 23, 1982, pp. 609-622.
Christopher Easingwood, Vijay Mahajan and Eitan Muller (1981), "A Nonsymmetric Responding Logistic Model for Forecasting Technological Substitution," Technological Forecasting and Social Change, 20, pp. 199-213.
Simon Benninga and Eitan Muller (1981), "Majority Choice and the Objective Function of the Firm under Uncertainty, Reply," Bell Journal of Economics, 12, pp. 338-339.
Vijay Mahajan and Eitan Muller (1979), "Innovation Diffusion and New Product Growth Models in Marketing," Journal of Marketing, 43, pp. 55-68.
Ehud Kalai, Eitan Muller and Mark A. Satterthwaite (1979), "Social Welfare Functions when Preferences are Convex, Strictly Monotonic, and Continuous," Public Choice, 34, pp. 87-97.
Simon Benninga and Eitan Muller (1979), "Majority Choice and the Objective Function of the Firm under Uncertainty," Bell Journal of Economics, 10, pp. 670-682.
Joe A. Dodson and Eitan Muller (1978), "Models of New Product Diffusion through Advertising and Word of Mouth," Management Science, 24, pp. 568-578.
Eitan Muller and Mark A. Satterthwaite (1977), "The Equivalence of Strong Positive Association and Strategy Proofness," Journal of Economic Theory, 14, pp. 412-418.
Ehud Kalai and Eitan Muller (1977), "Characterizations of Domains Admitting Nondictatorial Social Welfare Functions and Nonmanipulable Voting Procedures," Journal of Economic Theory, 16, pp. 457-469.
Morton I. Kamien and Eitan Muller (1976), "Optimal Control with Integral State Equation," Review of Economic Studies,
43, pp. 469-473.
